About Us

Built for modern treasury in Saudi Arabia and the GCC

Who We Are

About Image
About Image

Our Mission

To modernise treasury and financial operations for enterprises across Saudi Arabia and the GCC.

Deben is a treasury and financial operations platform built for enterprises that need greater control, stronger visibility, and a more modern way to manage cash.

We help finance teams move beyond fragmented systems, spreadsheets, and manual workflows by bringing cash visibility, reconciliation, payments, and financial operations into one connected platform.

Built for the realities of Saudi Arabia and the GCC, Deben connects banks, ERPs, and internal financial systems to help businesses operate with greater clarity, discipline, and confidence.

Our Mission

To modernise treasury and financial operations for enterprises across Saudi Arabia and the GCC.

Our Story

Deben was founded on a simple belief: the region deserves better treasury infrastructure. We built Deben to give enterprises a more connected, controlled, and modern way to manage cash and financial operations.

Backed by

Deben is backed by leading institutions and strategic partners supporting the future of treasury and financial operations in the region.

Overview Image

Navigate the future explore our robust solutions suite

Our comprehensive range of cutting-edge tools and services is designed to empower your business for success in the ever-evolving landscape of tomorrow.

Embark on a journey of exploration as we navigate through the complexities of today's dynamic market. Our suite offers a comprehensive array of solutions meticulously crafted to meet the challenges of tomorrow head-on.

Empowering your business tailored solutions for today's challenges

At Finix, we offer a comprehensive range of solutions designed to meet the diverse needs of businesses in today's dynamic landscape.

Our team of experts works closely with you to understand your specific goals and objectives, ensuring that our solutions are aligned with your vision for success. Whether you're looking to boost productivity, increase efficiency, or drive growth.

The power of technology in business transformation

In today's fast-paced world, technology plays a pivotal role in shaping how businesses operate and interact with their customers.

Our team of experts is dedicated to staying at the forefront of technological advancements, constantly exploring new tools, techniques, and trends to ensure that our solutions remain cutting-edge and relevant.

Our mission

Our mission is to empower individuals and businesses to achieve their full potential innovative solutions.

  • Seamless Tools for Success
  • Efficiency in Every Task
  • Work Smart, Not Hard.
Goal Image

Measurable Goals

Measurable goals drive our progress, with specific target guiding our ensuring accountability every step.

  • Clearly defined objectives.
  • Realistic and attainable targets.
  • Defined deadlines or timelines.
Goal Image

Core Values

Core values are the guiding principles that shape our culture, decisions, and interactions.

  • Consistent with organizational goals
  • Influence behavior
  • Decision-making.
Goal Image
Key facts

Statistical Insights

Years of Experience
15+

Our team brings over a decade of collective experience, our team brings a wealth of expertise and industry insight to every project we undertake.

Client Satisfaction Rate
95%

We take pride in our high client satisfaction rate, which reflects our commitment to delivering exceptional service and results.

Project Completed
500+

With a proven track record of over 500 successful projects, you can trust us to deliver outstanding results for your business.

Our Team

Meet Our Team

Team Image
Esther Howards
Founder & CEO
Team Image
Ronald Richard
Team Leader
Team Image
Bessie Cooper
Sales Executive
Team Image
Cameron Williamson
Marketing Manager
Resources & Insights

Treasury & Finance Knowledge Hub

Post Image
Payments
May 2, 2026

Centralised Payments for Modern Finance Teams

Payments remain one of the most fragmented areas in finance. Here is how modern finance teams are centralising payments with stronger control, faster execution, and less operational friction.

Read article

Post Image
Reconciliation
April 17, 2026

POS and Payment Gateway Reconciliation for Modern Finance Teams

POS and payment gateway reconciliation is becoming a critical control for businesses handling high transaction volumes across multiple channels. Here is how modern finance teams are automating it.

Read article

Post Image
Banking & Connectivity
April 4, 2026

Open Banking in Saudi Arabia: What Finance Teams Need to Know

Open banking is reshaping how finance teams connect to banks, access data, and manage treasury with greater speed and control.

Read article

Post Image
Reconciliation
March 23, 2026

How to Automate Bank Reconciliation: A Guide for Finance Teams

Bank reconciliation remains one of the most time-consuming tasks in finance. Here is how Saudi and GCC finance teams are automating it with a more modern approach.

Read article

Post Image
Cash Management
May 20, 2026

Cash Flow Forecasting for Saudi CFOs

A practical look at how Saudi CFOs can strengthen cash flow forecasting with better data, stronger visibility, and a more modern treasury approach.

Read article

Post Image
Treasury Management
June 10, 2026

What is Treasury Management Software? A Guide for Saudi CFOs

A clear guide to treasury management software, how it works, and why more Saudi businesses are moving beyond spreadsheets.

Read article

FAQ’s

Frequently Asked Questions

01
What is your return policy?

We offer a 30-day money-back guarantee on all purchases. If you're not satisfied with our product for any reason.

02
How long does it take to receive support?

Our support team strives to respond to all inquiries within 24 hours. However, response times may vary depending on the volume of requests.

03
Is my data secure with your platform?

Yes, we take data security seriously. Our platform employs industry-standard encryption protocols to safeguard your data.

04
Can I cancel my subscription at any time?

Yes, you can cancel your subscription at any time. Simply log in to your account and navigate to the subscription settings to initiate the cancellation process.

05
Do you offer customization options for your products?

Yes, we offer customization options for certain products. Please contact our sales team to discuss your specific requirements

06
What payment methods do you accept?

We accept payments via credit/debit card, PayPal, and bank transfer. For enterprise customers, we also offer invoicing options.

Unlock your potential start your free trial today!

Connect with like-minded professionals and stay up-to-date with the latest industry news and insights. Join our community today!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Tick Icon
Stay Updated
Tick Icon
Start your 14-day trial today